tag:blogger.com,1999:blog-2617183138118819994.post5358490066556800480..comments2011-04-19T05:15:21.362+02:00Jeremyhttp://www.blogger.com/profile/01123244020588707776noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2617183138118819994.post-38705177152672533682011-04-19T05:15:21.362+02:002011-04-19T05:15:21.362+02:00Baaarr, thanks for the article. An interesting twist! <br /><br />It has been dubbed a &quot;spoof&quot; campaign and it will be interesting to see what the ASA make of it - parody or disparagement. <br /><br />As far as the alleged breach of confidentiality is concerned, everyone has known that Vodacom was going red for some time. I am not a marketing expert but any number of &quot;spoofs&quot; could have been considered up-front. That is not to say that there is not a breach of confidence.<br /><br />The law caters for situations where breach of confidence can be shown and makes provision for urgent injuctions/interdicts where thresholds are met. I don&#39;t believe that self regulation will assist greatly. Rather spend the effort on negotiating good contracts up front, setting up internal confidence guides/procedures and police effectively using good lawyers. Would an agency want to place its credibility with clients in the hands of an industry body?Darrenhttp://www.blogger.com/profile/11948051774057365753noreply@blogger.comtag:blogger.com,1999:blog-2617183138118819994.post-89322287735964188452011-04-13T18:42:02.522+02:002011-04-13T18:42:02.522+02:00Roon, I found this interesting article (you possibly know about the case):<br /><br />http://www.marklives.com/wordpress/2011/04/ddbdraftfcb-furore-highlights-industry-confidentiality-issues/Baaarrnoreply@blogger.com