Wednesday 25 April 2012

Darren Olivier

Santam's "back at ya" redeeming

Santam have dealt with the latest spoof ad by Nando's with an excellent retort of their own. They have already won over the public according to Twitter feedback. Nandos, in turn, have apparently graciously met Santam's delivery demand a day before the deadline and made a promise to do it every month for a year!

Everyone is a winner, except maybe the lawyers.

We like to think that this post on Afro-IP commenting on Santam's previous retort to a spoof ad played a part.

"Perhaps, with all the creative talent we have in this country, all those billable hours could have been spent on devising a tasteful retort? The South African public tends to respond well to that sort of thing – remember BMW’s brilliant “Beat the Bends” come back? (see here) ..." 

"..but one cannot help feel too, that Jeremy [Speres] has a point: what would you do if you were Santam or Ben for that matter?"

If so, it would not be the first time this blog has effected change and a timely reminder to those attending next month's INTA meeting to support the Africa session organised by Spoor & Fisher. The Africa session was put back on the program at the request of Afro-IP here.

Darren Olivier

Darren Olivier

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