Wednesday 18 July 2012

Afro Ng'ombe

Copyright Licensing brings you Youtube Senegal

viewer2The power of a licensing agreement, or thousands of licensing agreements managed through a single entity. That’s what brings entertainment to the masses, well brings it legally anyway.  And the African masses are getting access to more local entertainment, most likely thanks to a new licensing agreement.

Earlier this week, Youtube Senegal launched, bringing the total number of localized Sub-Saharan African Youtube channels to six.  As one of the top stories on telecom news-site Balancing Act emphasizes, these local Youtubes wouldn’t be possible without licensing deals with local content owners via collecting societies.

Before Google goes through the trouble of handling the appropriate licensing agreements, the company gauges whether there is enough interest for a local Youtube.  There could be lack of interest in the remaining 40-some countries.  However, the relatively small number of localized SubSaharan African Youtube channels is also likely a symptom of difficulties finding the proper rights holders or collecting societies.  What to Afro-Leo readers think?

Currently available Sub-Saharan Africa Youtube Channels:

(all dates and urls from the Google Africa Blog)

Afro Ng'ombe

Afro Ng'ombe

Subscribe via email (you'll be added to our Google Group)