Eurosport signs Africa football deal with Puma

Sportswear brand Puma has signed a deal with the Eurosport sport network to sponsor its live football coverage of the forthcoming African Cup of Nations. The sportswear brand is using the deal to launch its new ‘Until then…’ campaign, which has been developed to promote the new v1.08 football boot. The campaign will run from 20 January, when the tournament starts, till the final on 10 February. Eurosport, a pan-European sports channel, broadcasts in 59 countries.