An article in AllAfrica.com on the growth of a sophisticated wine-drinking culture in Uganda lists the names of various wine products that are now available. One interviewee comments: "Thanks to friendly trade policies in place, we've successfully democratized wine. Now, selecting a bottle of wine is as simple as finding your hair style". Uganda has been a member of the World Trade Organization since 1 January 1995; WTO membership requires compliance with TRIPs, which in turn lays down minimum levels of protection for protected geographical indications -- an important area of law where wine labelling is concerned.