Business Owner reports on how Boitunelo Mofokeng, a South African businesswoman, secured exclusive rights to distribute Shoebby transparent shoeboxes from the United States, where they are patented. Mofokeng took the initiative in drawing up a business plan which she submitted th the US product owners. She said:
"The manufacturers in the US were so impressed with my business plan and vision that they decided to give us the exclusive rights to selling the product in South Africa and Africa. We are the only small business to have done so because the rest of Shoebby distributors around the world are all big retailers”.She is currently operating as a direct marketing business where customers place an order with her and pay for the product before receiving it in the post.