"For travellers, there is no standard international label – Fairtrade or otherwise – that will guide you to those holidays that give local people a fairer share of tourism's bounty. The only labelling organisation that comes close is Fair Trade in Tourism South Africa (FTTSA), a national scheme that has awarded its trademark to 30 travel companies in South Africa. The holidays they offer are the kind you'd expect in this part of the world - game-watching safaris in the Kruger national park, wine tasting in the Western Cape and viewing humpback whales off Plettenberg Bay. What makes them different is that the FTTSA has vetted these companies to make sure they adhere to fair trade criteria such as providing decent wages and working conditions for their staff".It's good to see that there is at least one area of applied IP in which Africa apparently leads the world.
Friday, 29 February 2008
SA leads in Fairtrade tourism certification
The Guardian has recently discussed an African IP angle on the Fairtrade issue: