Al Gosling's Extreme Group expand in Africa

The Extreme Group has teamed up with Retailcorp (the brand retailing arm of Nakheel and part of the Dubai World group of companies) to launch their EXTREME brand in South Africa in the cafe space. Al Gosling, CEO of Extreme Group and founder of the Extreme Sports Channel commented: “Our vision for EX Freshies was to create a place where consumers want to hangout – a cool alternative to overwhelmingly corporate cafés in malls and high streets around the world. Our mission was to provide the finest freshly prepared food with great service in an environment that reflects what we and the EX brand stand for.” The Extreme Group employs 247 people and operates in more than 70 countries around the world.