Health and beauty franchisor Placecol is set to open its first South African outlet catering for men -- but in a most innovative fashion. Placecol Man will be equipped with rugby screens and cultivate a "more masculine environment". At present, fewer than 10% of Placecol's clientele are male, since men were not comfortable receiving beauty treatments in a feminine environment. The first new salon is expected to open in Pretoria in September, providing hair treatments, pedicures and manicures as well as facials. The group CEO says that it is hoped to increase the number of outlets to180 during 2010. In a further development, Placecol's Stylique franchise concept, which targets black consumers, will be launched by Buhle Cosmetics later this year. Buhle has apparently acquired the relevant intellectual property rights from Placecol for this purpose [source: AllAfrica].