Monday, 1 December 2008

Safaricom brand voted strongest among peers

Safaricom has been voted as the strongest brand and most respected company by leading CEOs in East Africa.

The ruling was made at the 9th edition of the survey in which Safaricom was noted for its innovation and strong brand presence. Among the key products that Safaricom is noted for is the MPESA product, one of the newest products in East Africa in the area of mobile money transfer.

Other companies with notably strong brands are Kenya Airways which came in second and Zain (formerly Celtel) which came in third. This annual survey is a useful pointer to the growing strength of East African companies, with some of the top 5 holding net worth in Billions of US dollars. However, in future, there is need to take note of strong brands in the Small and Medium enterprise (SME) segment as well.

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