Last week Cameron Dunstan-Simth (KPMG lawyer) sent Afro Leo an example of how two companies (Yuppiechef and Woolworths) have tackled (and created) a cybersquatting threat in a novel way, with positive spinoffs for all involved - sadly only the lawyers lose out: read on -
"This is a quick bit of inside news that we had to share with all our fans. Yesterday we did something sneaky for a good cause that has created quite a stir. We held Woolies ransom. Read about it here. Once you're done, be sure to get involved and donate so we can make Woolies pay;) Do it do it do it. We take our hats off to Woolies for the way they responded and are super glad they didn't send their lawyers in;) They added R2500 to the kitty that will go straight to Soil for Life, the charity we are supporting in 2010." (Note from Yuppiechef)
The mature way in which Woolworths have responded speaks volumes. Yuppiechef - opportunistic and innovative - they believe that "life is too short to flip an egg with just any run-of-the-mill spatula". Well, perhaps it is...
