Monday, 15 March 2010

Babes get Bullshy

At Loftus Versfeld stadium in Pretoria it was back to the bad old days, when all fans got to see was rugby. The cheerleaders, commonly known as the Bulls Babes, were nowhere in sight, to the disappointment of the majority of spectators.
The reason for their absence is an argument about ownership of the name ‘Bulls Babes’, which landed in the North Gauteng High Court on an urgent basis last week. Both the Blue Bulls Company (BBC) and Jump CC, which manages the cheerleaders, apparently lay claim to the name ‘Bulls Babes’. BBC asked for an urgent interim interdict to prevent Jump from using the name and logo ‘Bulls Babes’. It is not clear from media reports precisely how or why the dispute arose, but, as is usual in such matters, it is described as ‘complex … involving trademark registrations and passing off of a product’. Whether the girls themselves would be happy to think of themselves as a product is not apparent, but Judge Prinsloo was clear on one matter – not urgent enough!
He obviously had not consulted the fans at Saturday’s match on this finding.

No comments: