Wednesday, 2 June 2010

Kulula, ambushed by FIFA, gets last laugh?

A longer version of this item appears on this morning's IPKat weblog, with acknowledgements to Kat reader Dan Guildford.

In "Scramble for sponsorship in 2010", popular football magazine When Saturday Comes (otherwise known as WSC) gives an account of the sad life and times of FIFA in its attempts to ensure that only official sponsors may advertise and promote their brands at the forthcoming soccer World Cup.

Their treatment of Kulula Airlines seems very harsh. Techdirt carries illustrations of Kulula's advertisement (right), to which FIFA took exception, as well as the now presumably acceptable form (left).

Afro Leo suspects that his readers may have something to say about this.

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