There has been much controversy over Cell C's (South Africa's third largest mobile operator) brand tinkering in South Africa. First was the contrived You Tube clip (controversy explained by Marklives here) and the second is the refusal of its re-worked logo by CIPRO.
10. Unregistrable marks
(1) Subject to the provisions of any other law, the Registrar may refuse to accept any application upon which any of the following appear:
(a) The words 'patent', 'patented', 'by letters patent', 'registered', 'registered trade mark', 'registered design', 'copyright', 'certified', 'guaranteed' or words to like effect; and
(b) the letters '®', ' ©' or similar combinations which may be construed to import a reference to registration.
Cell C filed 70 applications - the first batch on 1 December last year and the second on 12 July 2010. All of the applications include the potentially fatal copyright symbol. The first batch of 43 have been provisionally refused meaning that CIPRO almost certainly raised an objection under Regulation 10 (in double quick time too - it must be said).