Confused, stoned or deranged?

Thanks to Distinctive IP for this link:
In an article in the 24 March 2012 issue of The Economist headed ‘Trademark Bullying’, the publication tells of the attempts of a US chicken chain called Chick-fil-A – the owner of 1600 outlets and the trade mark Eat Mor Chickin - to stop an artist from selling t-shirts bearing the term ‘Eat More Kale’. Dealing with the claim that that there will be consumer confusion, The Economist says: ‘One entity sells food, the other clothing; only the profoundly stoned or deranged would try to eat a t-shirt or wear a chicken sandwich.’