When is asked to think of a famous brand they are likely to answer quickly with names such as Coca-Cola, Nike and Virgin. However, the name Nelson Mandela is not likely to feature at all. The reason for this is not that Nelson Mandela is not “famous” or well-known, but rather because people have not been educated to understand that Nelson Mandela is in fact a brand. This is why it is difficult but not impossible to protect his name as a “brand”. The brand “Nelson Mandela” is of course much more than just his name. It includes every association with him, including his legacy.
So, how does one go about protecting the value of his brand?
The most important thing to remember when building a personal brand that you wish to protect is the necessity to educate the public that is in fact a brand. Your personal brand is an asset and if protected correctly, it can grow to be a valuable one