Tuesday, 27 May 2008

Kenya to brand its coffee

A report in the Nation informs that in a bid for Kenya to fetch higher prices for its coffee, international buyers will be required to brand their coffee to acknowledge the country as the source in their labelling. This follows signing of an agreement in London under the International Coffee Agreement. The report acknowledges that Kenyan coffee in among the best in quality in the world, of which it is predominantly used to blend other low quality coffee.

Afro IP reported earlier on the Ethiopia Government branding initiative in which the Ethiopia Government has set the pace in Africa by creating 3 distinctive brands for its fine Coffee. The 3 brands will be used under license wherever the individual coffee varieties from that country are distributed and sold internationally.

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