Mauritius launches IP sensitivity drive

The Institute of International Trade reports that the Mauritian Education and Culture Minister, Vasant Bunwaree, has launched a public outreach campaign to sensitise the local business community and the public concerning the need to protect and enforce intellectual property rights and to draw their attention to the hazards of counterfeit products. The US Embassy in Port-Louis has granted US$16,000 to the Mauritian Society of Authors (MASA) for the purpose of conducting this public awareness campaign.

The campaign is scheduled to run from April to September 2009 through billboards, posters and pamphlets, talks in schools and radio and television programmes.