Tuesday, 30 June 2009

UAC building for its brands' future

This week's BrandChannel contains, unusually, a feature dedicated to an African brand owner. "United Africa Company of Nigeria: refreshing?", by Eric Okeke, summarises the historical roots of UAC -- which go back more than a century -- and review its rebranding and present policies. Key to its future plans are its franchising operations: the UAC Franchising division, for instance, manages the franchising relationships of licensed international brands Innscor Foods in Zimbabwe, Nandos in South Africa and the franchise operations of Mr. Biggs.

This is only a short article, but it makes for a pleasant change to read something with a confident, upbeat tone to it after all the usual miserable features about counterfeits.

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