Two good friends have sent me the Jack Daniel’s cease and desist letter dubbed the nicest ever! And you can see why here.
If diplomacy is the art of letting someone have your way, then this letter is a trade mark litigator’s Van Gogh. It has ensured that JD’s IP has been respected and at the same time won over a fan and through the viral reaction, very much more. But before we exclaim “Give that girl a ...!”, is this the way in which all cease and desist letters should now be written?