The Relief Market in
Nigeria, central Africa, is a hive of activity as vendors cook, clean and
arrange their produce which ranges form dried fish to fresh herbs. Shoppers can
also purchase their favourite tipple, but beware- the brandy in these stalls
may not be the real thing.
Afro Leo suggests that wine producers should also combat the problem using traditional IP techniques. An advanced trade mark and (where possible, copyright) filing program should be undertaken. This may include the labels and shapes of the bottles, as well as the word marks including those in the services classes. Regional protection for geographical indicators should be considered too and filings should be made at customs to enable swift enforcement. These programs should include export, defensive and source markets for products. There have been stories of fake vineyards in China, for example.
It's a significant problem for Africa whose wine regions rank amongst the best in the world.